Why I built Woogoro

I got a $22,000 roofing quote and had no idea if it was fair.

I Googled "average roof cost" and every site said the same thing: "$5,000 to $50,000 depending on size and materials." That range is so wide it's useless. I didn't know if I was getting a good deal or paying way above the local market. I didn't know what should be in the quote or what was missing. I just had a PDF with a big number on it and no way to evaluate it.

Every "free quote" tool I tried turned out to be a lead-generation form in disguise. I'd type in my info hoping for an answer, and instead my contact details got sold to a handful of contractors who started calling and emailing within minutes. None of those sites actually helped me understand whether my quote was fair — they just monetized my problem by selling me as a lead. I didn't want more sales calls. I wanted an answer.

So I built the tool I wished existed. You upload a contractor quote and Woogoro reads it, extracts the price and scope, and compares it against local benchmarks for your city. It tells you if the price is fair, what's missing, and what to ask about before signing. In about 30 seconds.

It started with roofing and now covers HVAC, plumbing, solar, and 12 more home services. There are pricing guides for 16 home services across 14,000+ U.S. cities. We expanded into auto repair, medical bills, legal fees, and moving company estimates. Upload a hospital bill and Iris checks every charge against benchmark rates. Upload a moving estimate and she flags suspicious fees and missing scope items.

Woogoro is free. No signup, no email, no lead selling. Your quote stays in your browser. I built this to help people make better decisions about the big bills in their life, not to sell their information to contractors, shops, or providers.

If you have feedback, ideas, or just want to say hi: hello@woogoro.com